Looking to use artificial intelligence (AI) for your search engine optimization (SEO) strategy? Good news – you’re in the right place. Here, we’ll explore the best AI tools available — both paid and free – and provide actionable tips on how to use AI for SEO in 2025.
Related: Does your site appear in Google AI Overviews? Try our free AI Overview checker to find out!
What are AI SEO tools?
AI SEO tools are digital platforms and software that harness AI and large language models (LLMs) to help you perform various SEO tasks. Those tasks could range from broad SEO audits to specific A/B tests.
In the current digital landscape, where omnichannel search has become so important, it’s growing more necessary to implement AI SEO tools into your strategy. These tools can help you keep up with your competitors across traditional search engines, social media platforms, AI search, and more.
25 best AI SEO tools
You can get started with artificial intelligence by experimenting with these paid and free AI SEO tools:
| Tool | Best For | Pricing |
|---|---|---|
| OmniSEO™ | OmniSEO™ | Custom |
| Surfer SEO | SEO auditing | $79+ per month |
| ContentShake AI by Semrush | Content creation | $60 per month |
| Ahrefs | Content optimization | Free |
| Jasper | Content summarization | $39+ per month |
| ChatGPT | Content research | Free, or $20+ per month |
| Paraphrasingtool.ai | Content paraphrasing | $5+ per month |
| Perplexity.ai | PDF summarization | Free, or $20+ per month |
| MarketMuse | Content management | Free, or contact for pricing |
| NeuralText | Keyword research | $19+ per month |
| INK | Keyword clustering | $39+ per month |
| SE Ranking | SEO analysis | $52+ per month |
| NeuronWriter | Competitor analysis | $19+ per month |
| Content Harmony | Search landscape analysis | $50+ per month |
| SERP Gap Analyzer by Semrush | Content gap analysis | $79 per month |
| Pictory | Video generation | $19+ per month |
| NitroPack | Website performance optimization | $17.50 per month |
| Link Whisper | Internal linking | $97+ per year |
| Outranking | Internal linking automation | $19+ per month |
| TeamAI | Teamwide prompt sharing | $25+ per month |
| Alli AI | Schema markup creation | $169+ per month |
| Localo | Local SEO | $99+ per month |
| Copy.ai | Workflow automation | Free, or $49+ per month |
| Yext | Voice search optimization | $199+ per year |
| Shopify Magic | Ecommerce optimization | $29+ per month |
Common use cases for AI SEO tools
AI SEO tools can be used in a variety of ways. Some of the most common ones include:
Keyword research: AI tools can be good for helping you identify keywords to target in your content. They can pinpoint search terms that have the most potential for improving your traffic and visibility.
Content optimization: AI can analyze content on your website and recommend improvements. Implementing those suggestions will help you rank higher in search results.
Performance tracking: To improve your SEO campaigns, it’s important to monitor their performance and see what’s doing well. AI tools are great for analyzing your performance data and giving you insights quickly.
A/B testing: One way to improve your SEO is to run A/B tests, where you test out two different versions of a page and see which one works better. AI SEO tools can help you run those tests quickly and implement your findings.
Internal linking: Using internal links is important for connecting the disparate pages across your website, and AI tools can help. With the right AI tool, you can identify ideal linking opportunities and tie your site together, keeping site visitors there longer.
Benefits of using AI SEO Tools in 2025
There are several different reasons to use AI tools for SEO. Some of the biggest AI SEO tool benefits include:
Speed: AI can perform tasks much more quickly than you could do manually or with a more traditional tool.
Efficiency: AI tools can be more efficient than humans, especially when it comes to migrating or analyzing large datasets.
Scalability: AI isn’t limited by size. If you decide to scale your SEO efforts up (or down), AI can easily grow with you to adapt to your new campaign approach.
Data-driven insights: If there’s one thing AI is great at doing for marketers, it’s analyzing data. A good AI tool can help you get deeper insights from your data in less time.
What to look for in AI SEO tools
When you’re searching for AI tools to use, it’s important to find tools that have the right features. But which features should you look for? The answer largely depends on what part of your SEO you want to use the tool for.
There are a few features that pretty much every AI SEO tool should have, including:
Affordability: Needless to say, you should be able to afford the tools you use. If a tool is outside of your budget, it’s probably not a good option.
Process simplification: AI tools should make your job simpler, not more complicated. Look for tools that simplify the SEO processes you use them for.
Ease of integration: Your SEO tools should be able to easily integrate with other tools and platforms that you use, like a customer relationship management (CRM) platform.
Scalability: As we noted in the previous section, scalability is one of the biggest benefits of an AI tool — but not every tool has it. Make sure that the tools you choose are flexible enough to grow with your business.
25 best AI SEO tools
You can get started with artificial intelligence by experimenting with these paid and free AI SEO tools:
- OmniSEO™
- Surfer SEO
- ContentShake AI by Semrush
- Ahrefs
- Jasper
- ChatGPT
- Paraphrasingtool.ai
- Perplexity.ai
- MarketMuse
- NeuralText
- INK
- SE Ranking
- NeuronWriter
- Content Harmony
- SERP Gap Analyzer by Semrush
- Pictory
- NitroPack
- Link Whisper
- Outranking
- TeamAI
- Alli AI
- Localo
- Copy.ai
- Yext
- Shopify Magic
Explore each of these tools in more detail below!
1. OmniSEO™
OmniSEO™ is the name of this tool, but it’s also the name of the strategy it’s built for. OmniSEO (the strategy) refers to a type of SEO that optimizes not only for traditional search engines, but also for AI platforms and social media sites. This tool helps you do that by tracking your search visibility across all online channels.
Price
OmniSEO™ pricing is customized to each business. Contact SEO.com for a free proposal!
Standout features
Some of the best features available in OmniSEO include:
- AI search visibility tool (for seeing your brand’s visibility in AI tools like ChatGPT)
- Competitor visibility comparison (for comparing your visibility with your competitors’)
- Citation visibility tracker (for seeing online citations to your website)
- And more!
Why we like it
OmniSEO takes the top spot for doing what most other tools can’t. There are plenty of tools out there for tracking organic search rankings, but with AI search entering the fray over the last few years, it’s gotten increasingly harder to track your search visibility.
OmniSEO solves that issue by letting you see your visibility not only in traditional search results, but also in AI tools like ChatGPT and on social media platforms. That restores a lot of power to your business, letting you get the upper hand over your competitors’ SEO.
Atifullah is a senior Web Developer at Fanexe, known for crafting high-performance websites and custom WordPress solutions. With a strong command of front-end and back-end technologies, he transforms complex ideas into seamless digital experiences.
