Social media marketing is the practice of promoting your business on social media networks organically. Typically, social media marketing includes creating posts, responding to comments, boosting posts, and monitoring mentions.

Social media marketing services use platforms like Facebook, Twitter, and Instagram to promote a brand and its culture, products, and services. Most social media marketing services focus on improving engagement, followers, and conversions.

Social media marketing involved promoting your business on various platforms, like:

• Facebook
• Instagram
• X (Twitter)
• LinkedIn
• TikTok
• YouTube
• Pinterest

Social media marketing typically costs $100 – $5,000 per month. How much your business pays will depend on several factors, including your social media platforms, industry, and ad spend for boosted posts.

The best social media marketing companies are:

• Fanex
• Social Media 55
• Our Own Brand
• Little Media Agency
• Strike Digital

How much social media marketing services cost will depend on a few factors, like:

• Your industry
• Your number of social media platforms
• Your ad spend for boosted posts
• Your strategy’s aggressiveness
• Your agency’s fees

For example, if you’re looking to use a social media management agency’s services for multiple platforms, you’ll likely pay more than a company using social media services for one platform. This amount can vary, though, based on ad spend.

You’ll want to consider investing in a social media management agency’s services when you notice issues with:

• Time: Are you struggling to find the time to do social media?
• Skills: Are you noticing a skill gap in doing social media marketing?
• Results: Are you struggling to deliver the results leadership wants?

A reputable agency can help with all these areas, providing the time, skills, and results you need.

If you’re researching social media marketing services, you have plenty of compelling reasons to partner with a social media management company. They provide your business and team with dozens of advantages, which can make or break your campaign.

Learn more about why businesses partner with a social media service agency:

• Get industry-leading expertise

• Maximize in-house resources

• Access advanced marketing software

• Improve time management

• Increase social media marketing ROI

1. Tap Into Industry‑Leading Expertise

When you partner with Fanex, you instantly gain access to a bench of seasoned social‑media professionals—strategists, designers, copywriters, and developers—who live and breathe every major platform. From must‑share posts to eye‑catching visuals, every asset is produced completely in‑house, eliminating the learning curve (and costly trial‑and‑error) that comes with managing social yourself.

Result? Faster wins, stronger support from stakeholders, and a quicker path to proving social’s value.

2. Make the Most of Your In‑House Resources

Building and maintaining a full social strategy internally can drain time and budget. Fanex removes that burden: we plan, create, launch, and optimize your campaigns while you stay focused on your core responsibilities—all while driving an impressive return on investment from social media.

3. Leverage Advanced Marketing Technology

Every Fanex client receives access to InsightHub, our proprietary analytics and automation platform powered by AI and machine‑learning engines. InsightHub tracks billions of data points, reveals actionable trends, and delivers campaign recommendations that keep you ahead of the curve—without the multi‑million‑dollar tech investment.

4. Save (a Lot of) Time

Instead of adding “social media manager” to someone’s already‑full plate, you’ll have a dedicated Fanex strategist for each key channel—Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest, and more. We handle the heavy lifting, freeing your team to concentrate on what they do best.

5. Boost Your Social Media ROI

Your leadership expects tangible results—brand lift, traffic, leads, sales. Fanex delivers. Our data‑driven approach, constant optimization, and transparent reporting ensure every dollar you spend works harder and smarter. Your success is our success.

Social media marketing is important for a few reasons, including:

• 86% of people use social media at least once a day
• 74% of people use social media when making purchase decisions
• 59% of marketers use social media to generate leads and sales

You want to have an active role on social media because people use social media regularly to:

• Learn about brands
• Research purchases
• Make a purchase or inquiry

If you aren’t present on social media, it’s easy to go unnoticed by your target market — and even easier for your competitor to connect with and convert those users. So, make social media marketing a part of your digital marketing strategy.

The difference between social media marketing, social media advertising, and social media management is the focus. Social media marketing focuses on organic, social media advertising focuses on paid, and social media management focuses on organic and paid efforts.

Social media marketing is different from digital marketing because of its focus.

While social media marketing focuses on marketing via social media networks like Facebook, Instagram, and LinkedIn, digital marketing focuses on marketing via different channels, like search, social, email, and paid.

Essentially, social media marketing is a type of digital marketing.

While you don’t need to use social media marketing, there are several benefits to using it, like:

• Building trust with users by having a presence on social networks
• Having another channel for reaching, nurturing, and converting users
• Sharing timely information, like a product release, acquisition, and more

Remember, you don’t have to use every single social media network. For the best results, focus your efforts on the social media platforms your audience uses the most. This approach will help you get the most value from social media marketing.

The best platforms for social media marketing are the ones your audience uses. While having a presence on all social media networks is helpful, your business should focus its marketing and advertising efforts on the platform your audience uses the most.

For example, a dentist’s social media strategy focuses on Facebook, while a hiring firm’s social media strategy emphasizes LinkedIn. Why? Their audiences use different social media networks and use them in different ways.

At Fanex, our social media services can support campaigns on several networks, including:

• Facebook
• Twitter
• Pinterest
• Instagram
• LinkedIn
• TikTok

Since our team can support strategies across social media platforms, it’s easy for your business to expand its program. You don’t have to worry about finding a consultant or coordinating with another agency to promote your brand on a new network.

When it comes to how to market your business on social media, you’ll want to follow these steps:

1. Determine your goals to learn what you want to accomplish with social media
2. Research your audience to determine their favorite platforms
3. Outline your strategy for how you’ll achieve your goals on social media networks
4. Built your creatives, from your graphics to your copy, for your social media posts
5. Engage your audience by listening, responding to comments, and troubleshooting issues
6. Measure your performance to determine if you’re achieving your social media goals
7. Outline your next steps for improving your social media performance

For a more in-depth walkthrough, check out our social media marketing guide!

You can learn more about social media marketing with these resources:

• What Is Social Media Marketing?
• What Do Social Media Marketers Do?
• Social Media Marketing for Businesses [Guide]